Cross Media campaign as a igniting factor
Since 2010, when the first Landwirt.com app was published, intensive work has been done to further develop the mobile applications of the agricultural portal. The focus was on exploiting mobile growth in the market, which was clearly successful: With the relaunch of the app and the related cross-media campaign, massive successes were achieved.
All marketing channels were used to promote the new launch of the app. For example, a creative competition was held on the Facebook channel of Landwirt.com, which now has almost 150,000 likes, in which a remarkable 800 entries were submitted. The same applies to Instagram, on which the agricultural portal has over 15,500 subscribers. Twitter and Youtube (over 110,000 subscribers) have also been and continue to be used intensively by the agricultural portal. In addition, there were offline marketing strategies, combined with the print media LANDWIRT and the Landwirt.com Journal, the application of the app at trade fairs and via iBeacons as well as targeting and retargeting strategies.
Motivation for the future
However, the company with its headquarters in Graz is still far from having enough – the conquest of the international market is already being worked hard. Thomas Mühlbacher, Head of Internet and Advertising at Landwirt.com, said: “It is an honour to be named and nominated at all among these well-known companies on one level! The award shows us that we are doing some things right and motivates us enormously for the future steps.”
More information: http://www.criteo.com/performanceawards/